The Louis Vuitton boutiques in Dubai are located at the Mall of the Emirates and the Burjuman Centre. This luxury French fashion and leather goods brand is considered as status symbol around the globe and is highly regarded in the fashion world. The company's iconic Monogram Canvas design can be considered the first designer label in contemporary history. The design was created back in 1896 by Vuitton's son George and it was intended to prevent counterfeiting. Ironically, Louis Vuitton has become the most counterfeited brand in fashion, with just over 1% of all items branded with the Vuitton logo not counterfeit. Many of the fakes are so good, that is hard to recognise them. In Dubai the popular spot for fakes is Karama, where every possible model, color and size of Louis Vuitton bags can be found.
Recently the brand has appointed Scarlet Johansson to promote the Spring 2007 collection, but the actress's seductive presence is far out staging the designs.