Deira City Centre to open 24 outlets

Deira City Centre (DCC) yesterday announced its plans to open 24 new outlets by this September. A substantial fashion component of this expansion includes Splash, Boots, Shoe Mart, Mothercare, Pablosky, Wrangler and Bata.
The new stores will be part of the Dh350 million redevelopment programme that began last year to upgrade the centre's facilities with a view to improve the customer experience and retail mix at the centre. The arrival of the new fleet of stores comes close on the heels of other major international brands setting up shop at the centre, including Next and River Island. Source

H&M stores in Dubai

The new H&M stores, to be opened on March 14, will be located in established retail hub of Dubai, Deira City Centre and will occupy around 800 and 1,100 square meters of fashion and feature the retailer's most fashion forward collections in the young store which includes the Young lines for men and women and the family store which has the lines for women, young girls and children.
By offering wardrobe essentials alongside high fashion in each collection, H&M makes it easy for customers to combine different clothes and find their own personal style. With more than 100 in-house designers, H&M's collections are created with the customer in mind.
This spring, Dubai is all set to experience yet another H&M first. H&M has teamed up with Madonna to create 'M for Madonna', a line of clothing and accessories that is scheduled to arrive in all stores carrying the women's wear collection on March 22.
The 'M by Madonna' line will reflect Madonna's timeless, unique and always glamorous style.

Massimo Dutti

This high street newcomer may have an Italian name but it was created, and is owned, by the Spanish Inditex Group. Zara is the most famous child in this family, but each sibling has its own niche.
Massimo Dutti’s speciality is East Coast preppy — an Hispanic Ralph Lauren for those not yet possessed of a seven-figure salary. In Massimo Dutti’s marble-and-dark-wood interior you can't see anythink flashy.
The collections usually consist of jackets and trousers in cream, black and pale grey pinstripe. These are the kind of pieces that women in Madrid wear to the office, mostly with a pale blue shirt to avoid the white shirt, dark trousers Soy camarera look. There also rails with the modest yet becoming clothes that Madrid women wear at the weekend: suede jackets in caramel, full floral print skirts and shirt dresses — not cheap, but pricing is the way in which Massimo Dutti asserts itself within the Inditex hierachy.

In Dubai Massimo Dutti boutiques are situated in Deira City Centre and Mall of the Emirates.

Bin Hendi Avenue

Bin Hendi Avenue is the luxurious addition to Deira City Centre. It opened just a year ago and it houses only high-end boutiques: Hugo Boss, Versace (Link), Bracchiallini and many designer jewellery shops. I like mostly the calm atmosphere (so different than the City Centre) and the coffee shops. For some more views of the outlets click here (Link). At Bin Hendi Avenue on the ground floor is the furniture and accessories store Jawed Home. It is housing Flamant and White Company.
Flamant offers very elegant range of furniture which are quite pricey, but bearable after discount. To view few pictures, please click here (Link). The White Company offers mostly bedroom accessories in white – bead sheets, towels, pajamas, robes etc. I personally find it a bit expensive for what it is as there are better options for less from other furniture and accessories stores.

Deira City Centre

Deira City Centre in Dubai is the most visited Mall. It is located very conveniently in the older part of the city on cross road between Sharja, Bur Dubai and the Airport. It is one of Majid Al Futtaim's Group mall chains and was the first to open and until now, is the most popular. It is a popular shopping, entertainment and leisure complex with 2 levels. It has over 1.2 million sq. ft. of retail selling space, with over 300 shops and 6,000 free car-parking spaces. Similar to all of the City Center chains, Deira City Center houses the popular hypermarket Carrefour (previously known as Continent). It also houses an 11-screen Cinestar Cinemas , Bin Hendi Avenue, 11-storey office tower, Magic Planet (leisure family complex), and the Sofitel City Centre Hotel and Residence.
Popular Retail Outlets are Debenhams, Plug-ins, Woolworths, Paris Gallery, and Virgin Megastore, Zara, Massimo Dutti . Majority of shops and stores are offering middle range of products.

Deira City Center is a daily routine casual shopping experience: need something - stop at the Mall. The Carrefour is the most visited. All those is not welcomed in the Middle East you can see women in short skirts or guys in shorts, slippers become common. Supermarket trolleys are allowed up to the parking under. Usually is crowded and during the weekends overcrowded. My favorite timing for shopping there is in the mornings of the week days, as it is quieter. For more details continue here.