‘Everything You Desire This Summer’ promotion

• The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park to take part in promotion
• A wide range of entertainment activities, festive deals and raffles

Emaar Malls Group is offering visitors the unprecedented opportunity to win everything they desire this summer through an innovative promotion that spans all its malls, retail and leisure developments in Dubai.

Emaar Malls Group, the shopping mall subsidiary of Emaar Properties PJSC, is partnering with Dubai Events and Promotions Establishment (DEPE) for the ‘Summer in Dubai’ campaign that integrates Dubai Summer Surprises (DSS), Ramadan in Dubai and Eid in Dubai to offer a summer of fun for visitors and residents in Dubai.

Flagging off the celebrations, The Dubai Mall, the flagship development of Emaar Malls Group, hosted the opening ceremony of Dubai Summer Surprises at its Waterfall Atrium.

Dubai shopping centers opening hours extended in July

Shopping centers in Dubai are set to extend their opening hours next month in an efforts to add boost to the emirate's retail industry, according to the Dubai Department of Economic Development.

Shopping centers will open between 10:00 am to 12 midnight 7 days a week while restaurants inside the centers may stay open to 1:00 am at least and even extend for extra hours as needed.

CEO of Dubai Events and Promotions Establishment Laila Bint Suhail said the move would help increase sales of retailers and give shoppers more fun time at the centers.

Mall Of The Emirates To Give Away AED 1.3 Million In Prizes During Dubai Shopping Festival

Mall of the Emirates, the world’s first shopping resort, is set to take visitors by storm during the Dubai Shopping Festival with free entertainment from around the world on show every day and prizes worth AED 1.3 million to be won by lucky mall-goers.

Shoppers who spend AED350 during the month-long festival will be entered into a draw where they can win AED 10,000 in gift vouchers daily, in addition to being entered into the final draw which will make one shopper a millionaire overnight with the astonishing grand prize of AED 1 million. As well as this major sales promotion, bargain hunters will be in for a treat as individual retailers will have their own promotions with up to 75 per cent discount on their products.


Mall of the Emirates, a member of MAF Shopping Malls which is a key sponsor of DSF 2008, will also host world-class entertainment from different regions of the globe including India, the Far East, Africa, the Americas, Europe and the Middle East as part of its central theme of “The World of Entertainment”.

The fun begins during the first week of DSF with ‘America’ which features steel-pan band ‘solid steel’ playing a blend of Calypso, Samba, Reggae and Pop inspired by the sounds of the Carribean Islands. ‘India’ will follow in the second week as the Mall hosts the ‘Bollywood Dreams’ dancers from Andrew Lloyd Webber’s London West-End musical of the same name. The Anglo-Indian performers, with backgrounds in shows as diverse as Copacabana, Saturday Night Fever and Swan Lake will enthral guests with their bright and colourful Bollywood-style dance act.

Mall-goers will get a free tour of ‘Europe’ during the third week of DSF as Slovakia’s ‘Extravadanza’ light up the Mall with three specially-made shows daily involving 30 beautiful dancers with more than 35 different styles and 600 spectacular costumes performing European dances such as the French Can-Can and traditional Irish and Slovakian dances. The entertainment will wrap up in the last week with ‘Africa’ featuring the vibrant jazz and gumboot dancing of ‘UMOJA: The Spirit of Togetherness’ and Kenyan circus performer Kaniki’s gravity-defying act “Limbo Dancing, Kenya Style”.

Fuad Sharaf, Vice-President of Mall of the Emirates, said: “We have really gone all out for the Dubai Shopping Festival this year. The entertainment on show is absolutely top-class and the sales promotions and discounts offered by the Mall and its retailers will attract shoppers from all over the region. Where else can you take advantage of huge discounts, watch free quality entertainment and have the chance of winning one million dirhams?”

He continued: “We will be working with the DSF office once again to ensure that we have a successful festival and surpass last year’s records to maintain our reputation as the leading mall in the region.” Source

Dubai Mall has it all

Dubai’s colossal Mall of the Emirates was named the ‘Retail Destination of the Year’ at last night’s World Retail Awards.The mall – which is home to more than 440 retail brands, not to mention an indoor ski slope and a five star hotel – beat off competition from Galeries Lafayette in France and Bluewater in the UK to clinch the award at last night’s first-ever World Retail Congress in Barcelona.The 6.5 million square foot mall - which is owned by Majid Al Futtaim - opened in September 2005 and features names such as Carrefour, Debenhams, Harvey Nichols and Borders. It is currently the largest shopping mall in the Middle East, although the Dubai Mall, which is under construction by Emaar, and Mall of Arabia will take the top spots upon completion in late 2008 or early 2009.

“Voted for by a Grand Jury that includes many of the world’s top retailers and senior industry experts, the Retail Destination of the Year category has been designed to celebrate the street, mall or city that demonstrates the most attractive retail mix,” said a statement issued on behalf of the World Retail Congress.“Mall of the Emirates deserves the recognition of ‘Retail Destination of the year’. It is an example of a centre which has not only taken us to new heights in terms of size, but also in terms of the quality of its retail and leisure offer,” said the WRC’s Ian McGarrigle.The ‘Retail Destination of the Year’ award was sponsored by UAE property giant Aldar. Other winners include model Kate Moss, who was named “Consumer Icon of the Year” in honour of her massive influence on retail trends. Inditex – which runs over 3,000 stores worldwide and owns brands including Zara and Massimo Dutti – was named Retailer of the Year, while the Swedish home furnishing giant Ikea bagged the Multi Market Retailer of the Year award.The other category winners included Sainsbury’s (Marketing Campaign of the year), Marks & Spencer (Responsible Retailer of the Year), Vodafone with Fujitsu and Q-MATIC (Best Use of Technology), American Girl Place (Innovation Format of the Year) and Pantaloon Retail (Emerging Market Retailer).

Massimo Dutti

This high street newcomer may have an Italian name but it was created, and is owned, by the Spanish Inditex Group. Zara is the most famous child in this family, but each sibling has its own niche.
Massimo Dutti’s speciality is East Coast preppy — an Hispanic Ralph Lauren for those not yet possessed of a seven-figure salary. In Massimo Dutti’s marble-and-dark-wood interior you can't see anythink flashy.
The collections usually consist of jackets and trousers in cream, black and pale grey pinstripe. These are the kind of pieces that women in Madrid wear to the office, mostly with a pale blue shirt to avoid the white shirt, dark trousers Soy camarera look. There also rails with the modest yet becoming clothes that Madrid women wear at the weekend: suede jackets in caramel, full floral print skirts and shirt dresses — not cheap, but pricing is the way in which Massimo Dutti asserts itself within the Inditex hierachy.

In Dubai Massimo Dutti boutiques are situated in Deira City Centre and Mall of the Emirates.

Window Shopping During DSF at The Mall of The Emirates

The Mall of the Emirates

It is the largest and the newest Mall in Dubai until today. No one knows what will rise tomorrow.
Mall of the Emirates is conveniently located on Sheikh Zayed Road, at the Dubai new developments area, on a cross road between Al Barsha, Um Sequim, Al Quos Industrial Area. If you drive from the Marina or The Emirates Hills towards the city it will be on your right hand side and if you travel from Dubai to Abu Dhabi it will be on your left hand site. As this is a new aria developed in the last few years, naturally majority of customers are Expats for m Europe, Australia or America.
The variety of coffee shops, eateries, stores, shops, boutiques is the largest in Dubai.
The high-end boutiques consist of Luis Vuyton, Roberto Cavalli, De Beers, Escada, Etoale, Gucci, Armani, Salvatore Feragamo, La Perla, Versache, Massimo Dutti, Hugo Boss, L'Occitane (Link) plus all the rest. There are some very well stocked furniture stores as Home Centre, Marina, Zara Home. The range of retails outlets is endless: Zara, Mango, Forever 21, Levis, Splash, Top Shop, Bereshka, Stradivarius, Pepe Jins, Debenhams etc.
Of course the most visited is the hypermarket Carrefour.
There are two food courts apart from other restaurants as Chillis, Japengo, and Noodles House. The coffee shops are too many for any one to remember, but I like am most Paul, Cinabon, Starbuck, Coffee Bean and Tea Life, Le Pain Quotidien (Link). There are plenty of jeweler shops, book stores, nutrition shops and in general every kind of store one may need. For more details, please click here.
Tip: If possible, avoid going there on Fridays as it is overcrowded and you won’t enjoy it. My favorite shopping time is Sunday morning.